Madrid Free Art Exhibition: Fair Trade: A product, A Story
In this progressive exhibition, art is used as a vehicle for education. Through audiovisual material, objects, and photographs, Fair Trade: A Product, A Story didactically explains the significance and process of developing and marketing fair trade products in the modern world. The exhibition poignantly prompts reflection on the necessary responsibility of consumption and the importance of good conditions and quality of life for farmers and producers. The subject matter in the show is based on the most exemplifying products of fair trade – coffee, cotton, cocoa and sugar.
The show has already been a success in Barcelona, and will travel to Mallorca, Spain, after its conclusion in Madrid. Through simple yet moving images, the show instills in its viewer the knowledge that there is a story and complex series of interactions behind everything we eat.
The fair trade label, an alternative to conventional consumption, guarantees the wholesome responsibility to both the environment and to society. In Spain, there are 33 companies that manufacture their own certified fair trade products. Although this is a promising start, Spain, like every other modern country, ought to be producing more fair trade products. Of course, this shift, like any social change, starts with education. The venue, The Caixa Forum, has taken on a moral cause with this show, gracefully merging art and social action. Check it out before it’s over and help make it a success.
Where: The Caixa Forum
Address: Paseo del Prado, 36
When – Now until August 29th
Hours: 10:00 a.m. – 20:00 p.m. every day
Cost: Free
Metro: Atocha
By Chloe Nashe
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